About R2B2

R2B2 has been successfully developing its services since it was founded in 2014. The company uses programmatic advertising and advanced proprietary technologies to help large and medium-sized online publishers earn higher profits from website advertising. In 2018, R2B2 took its first step across the Czech border into Slovakia. It now works with partners in more than 30 countries around the world.


The investment fund Genesis Capital Growth became the company’s majority owner in 2020. In the same year, management of R2B2 was taken over by František Bauma and Lukáš Alexandr, who have been here from the very beginning. Thus, they guarantee continuity in implementing the company’s founding vision.

  • “At R2B2, we believe that online content should be free for everyone. Our services help publishers around the world increase their profits, allowing them to publish quality content without readers having to pay for it.”

    František Bauma, CEO

  • “Having our own development team and proprietary technologies enables us to quickly and flexibly respond to publishers’ needs and even handle special requirements.”

    Lukáš Alexandr, CTO

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  • 20082008

    We began monetizing ad space

  • 20142014

    R2B2 was founded

  • 20172017

    R2B2 won the international HbbTV Awards in Rome

  • 20182018

    Operations expanded to Slovakia

  • 20202020

    Genesis Growth invested in R2B2

  • 20212021

    We expanded to the international market