Value we offer
R2B2 brings value — primarily in the form of money. Our main goal is to maximize publishers' revenue. We know you want high numbers, and we are here to deliver. It’s all about boosting your profits. And how do we do that?
Innovative formats
You can choose from a whole assortment of banners and videos as well as popular Vignettes, Sticky Ads, Interscroller, and other interactive options. Do you have any specific requirements or creative ideas? With R2B2, only the sky's the limit.
- Choose from all the well-known standard formats.
- Or select more innovative, specific, and interactive formats.
Broader demand
It is a real challenge for publishers to individually connect with many SSPs to broaden their demand. R2B2 cooperates with 21 SSPs, and is continually adding more, to help publishers achieve broader demand for less effort, time, and money. We also bring our own unique demand to the table.
Optimization
Setting up the code and making it run is just the beginning. We are constantly optimizing to maximize your profit. We have a dedicated team and our own ad engine that automatically optimizes the whole process every second.
Higher CPM
Is your inventory sold out already? Around here, we say that “There is always a higher eCPM”. So if a long queue of advertisers are eager to buy your ad space, why not sell it for more? Our personalized approach enables us to meet your specific needs, thus helping to maximize your revenue.
Improve fillrate
Are you struggling with unsold inventory? R2B2 can leverage your unsold inventory to maximize revenue. With our 21 SSPs (and more on the way), we have plenty of demand for all your ad space. And what’s more, we even offer our own exclusive demand.
Diversity
Putting all your eggs in one basket (or even just a few) is risky. What if they suddenly — for various reasons — stopped demanding your ad inventory? With R2B2, there’s plenty of diversity so you don't have to worry anymore.
How much you can earn
Use our calculator to see potential revenue stream.
Calculate your revenue
1. Select a country
2. Choose your metrics
*This is an estimate of your revenue based on the ideal formula.