Cookie policy
Declaration on the use of cookies
Cookies are short text files created by a web server and stored on your computer via your browser. When you return to the same website at a later date, the browser sends the stored cookies back and the server retrieves all the information it has previously stored for you. Cookies are used by the vast majority of websites.
Cookies typology
Cookies can be divided according to who places them on the website.
- First party cookies
These are limited to the domain of the website you are viewing. These cookies are considered more secure.
- Third party cookies
These are placed using a script from another domain. This allows users to be tracked across domains. They are often used to evaluate the effectiveness of advertising channels.
Cookies can be classified according to their term
- Short – term (session cookies)
They are deleted from your computer when you close your browser.
- Long – term (persistent cookie)
They are retained after you close your browser, they are only deleted after a very long period of time (this depends on your browser and cookie settings). You can also delete them manually.
What we use cookies for
We use the following cookies on our website.
- Technical
First party, short term. They ensure the basic technical functionality of the website, i.e. logging in, using services, etc.
- Google Analytics
First party, long – term. They are used to generate anonymous statistics about the use of the website.
- Hotjar
First party, short and long term. We use Hotjar to analyze traffic and improve the usability of this website.
- Adform
Third parties, long – term. These are used to better target our content campaigns and evaluate their impact.
- AdWords
Third parties, long – term. Used to better target our campaigns, remarketing on Google and evaluate their impact.
We never place sensitive or personal data in cookies.
How to adjust the use of cookies
- Deletion
You can delete cookies in your browser – usually located under the “History” tab of the pages you visit.
- Blocking
Browsers allow you to block cookies from being placed on your computer. In such case, however, the functionality of this website will be limited. For information on how to set your browser to store cookies, please visit the website of your browser provider.
For more information about cookies and their use, please visit AllAboutCookies.org.
This website uses Google Analytics
This website uses Google Analytics, a service provided by Google, Inc. (” Google “). Google Analytics uses cookies. Information about your use of the website, together with the contents of the cookie, will be transmitted by Google and stored on servers in the United States. Google will use this information for the purposes of evaluating your use of the website and compiling reports on website activity for website operators and for the provision of other services relating to website activity and internet usage in general. Google may also disclose this information to third parties if required to do so by law or if such third parties process this information for Google.
Google Analytics is augmented by related advertising features provided by Google, namely:
- Google ad network impression reports
- Remarketing – displaying ads in the content network based on product views enhanced
- Demographic reports (reporting of anonymous demographic data)
For more information on the processing and use of data, please refer to Google’s terms and conditions.
How to disable Google Analytics tracking
If you do not want to provide anonymous data about your web usage to Google Analytics, you can use a plugin provided by Google. Once installed in your browser and activated, no further data will be sent.
This website is using Hotjar
This website uses services provided by Hotjar Ltd. Hotjar provides services such as heat maps, monitoring, forms, surveys, polls, and personalization. Information generated by the tracking code and cookies about website usage will be archived by Hotjar on its servers in Ireland.
The following information may be collected via your device and browser:
- IP address of your device (stored in anonymous format)
- Your email address, including your first and last name
- Screen size of your device
- Device type (unique device identification) and browser information
- Geographical location (country only)
- Your preferred language for viewing the page
Hotjar will use this information to evaluate website usage, to create reports on website activity for web operators, and to provide other services related to website activity and internet usage. Hotjar uses a number of services provided by third parties, such as Google Analytics or Optimizely. These services may collect information sent by your browser as part of a website request, such as a cookie or IP request. You can obtain information on how Google Analytics and Optimizely collect and process your data by reading the terms of use of these applications. By continuing to use this website, you consent to the processing of the above data by Hotjar and third parties used by Hotjar in accordance with their terms and conditions. Cookies used by Hotjar have different durations; some are valid for 365 days, others are only valid for the current session.
You can unsubscribe at the following link.
Advertising system
As part of the R2B2 advertising network, cookies of the operators of those advertising systems that R2B2 mediates may be stored on computers.
You can find more detailed information about the processing of cookies by individual system on their websites: