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R2B2 was founded in 2009 in Prague, Czech Republic, and has successfully been developing its services ever since. Its mission is to ensure high online-advertising revenues for top Czech and Slovak Internet publishers such as Mafra, Czech News Center, Economia, Vltava Labe Media, Impression Media, Mafra Slovakia, and Internet.sk.
R2B2 also serves the largest commercial TV stations in the Czech Republic and Slovakia—Nova, Prima, and Markiza. As of 2020, R2B2 is expanding its services abroad. It collaborates with Genesis Capital Growth, which recently became the majority owner.